Frequent Promotional Calls Spark Subscriber Frustration Over Jio Network

Srinagar, March 22, KNT: Subscribers of Reliance Jio have reported growing frustration over repeated promotional calls, with users alleging that automated advertisements are being received at frequent intervals, sometimes as often as every 30 minutes.

The complaints point to a pattern where even after disconnecting such calls, subscribers receive repeated calls shortly afterward, raising concerns about user convenience and consent.

The issue matters as India’s telecom sector continues to expand rapidly, with millions relying on uninterrupted mobile connectivity for work, emergencies and daily communication. Persistent unsolicited calls risk undermining user experience and trust in service providers.

Several users said the calls often arrive during work hours or important engagements, causing disruption. “Even if you cut the call, it rings again after some time. It becomes extremely irritating, especially during busy schedules,” said a subscriber from Srinagar.

Telecom regulations in India, overseen by the Telecom Regulatory Authority of India, mandate that promotional communications must adhere to user preferences, including Do Not Disturb (DND) registrations. However, users allege that such safeguards are not always effectively enforced.

Subscribers note that automated promotional systems and third-party telemarketing channels can sometimes lead to repeated outreach if not properly regulated or filtered. They stress the need for stronger compliance mechanisms and accountability.

There has been no immediate official response from Reliance Jio regarding the frequency of such calls or steps being taken to address subscriber concerns, even after mailing them.

Consumer voices continue to highlight the inconvenience caused by repeated calls. “It feels like harassment when the same kind of call keeps coming again and again. There should be a limit,” said another user to the news agency Kashmir News Trust.

Background context shows that unsolicited commercial communication has been a persistent issue across telecom networks in India, prompting regulatory interventions such as DND services and penalties for violations. Despite these measures, complaints about spam and promotional calls continue to surface periodically.

Subscribers suggest that improving filtering technologies, stricter enforcement of regulations, and better grievance redressal systems could help address the issue more effectively. [KNT]