Srinagar, June 5, KNT: India Yamaha Motor (IYM) has expanded its presence in Jammu and Kashmir with the inauguration of two new Blue Square dealerships in Srinagar, strengthening its retail network in the region.
The newly launched outlets include “The Destination” at ASHCO Arcade, Batamaloo, and “Speed Wings” at Gulshan Nagar, Nowgam. The dealerships have been established to improve customer accessibility and cater to the growing demand for Yamaha motorcycles and scooters in Kashmir.
With the addition of these two outlets, Yamaha now operates eight exclusive Blue Square showrooms and a total of 19 customer touchpoints across Jammu and Kashmir.
The company said the expansion forms part of its broader nationwide growth strategy focused on strengthening market presence and enhancing customer engagement through premium retail experiences.
Designed around Yamaha’s global racing heritage, the Blue Square concept offers customers access to the company’s range of motorcycles and scooters, genuine accessories, apparel, spare parts and after-sales support under one roof.
The showrooms will also serve as activity centers for Yamaha’s “Blue Streaks” rider community, providing enthusiasts opportunities to participate in rides and community events.
Yamaha said the initiative aligns with its brand campaign, “The Call of The Blue,” aimed at deepening customer engagement while reinforcing its performance-oriented identity and expanding its footprint across key markets in India. [KNT]
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